He also taught marketing at New York University. He was a featured speaker at the annual conference of the National Speakers Association. About Fred Gleeck Known as the "King of Content," Fred Gleeck is widely recognized as a highly ethical, no-hype marketer of information products. Many consider Fred to be one of the best if not the best teacher of "how to make money selling information products online.
Download Copy That Sings: Writing Effective Copy For many of us, writing direct mail copy can be a challenge. How to say it? This White Paper may help. In it we review process, tone, style, structure, design, and content in a series of brief articles to be an easy read.
Download Super Marketing Hints Following on the popularity of our first Hints volume, we have compiled dozens of additional suggestions, recommendations, and general advice for those involved in direct marketing. Download 10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues.
From the development of content to driving membership, when properly designed and managed, components become essential channels through which associations develop and deliver their value.
But exactly what is a component? What are the elements associations need to consider in creating a component? What is necessary in the management of a component?
How can they be used to increase membership? Download Super Hints Revealed In our 35 years of assisting hundreds of associations and nonprofits to grow their membership and revenue, MGI has learned a few things about direct marketing. In this pamphlet we share tips, from copy to offers to prospecting to research.
Download 10 Tips for Better Research Research is crucial for developing and optimizing marketing strategies for associations and other membership organizations. It combines five basic marketing strategies that, when linked, can significantly improve success finding new members, keeping current ones, and returning lapsed ones.
Think of the Lifecycle as a general framework around which organizations can build marketing programs customized to best suit their needs and mirror the needs of their target markets.
It creates value both within the marketplace and within an organization. It creates motivation both for consumers members or customers to support an organization and for employees and volunteers to passionately contribute to its growth.
Take charge and change them yourself through innovation.The information for this article was derived from many sources, including Michael Porter’s book Competitive Advantage and the works of Philip timberdesignmag.comts addressed include ‘generic’ strategies and strategies for pricing, distribution, promotion, advertising and market segmentation.
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Get a 1-month free trial today. The information for this article was derived from many sources, including Michael Porter’s book Competitive Advantage and the works of Philip timberdesignmag.comts addressed include ‘generic’ strategies and strategies for pricing, distribution, promotion, advertising and market segmentation.
Social marketing is the use of marketing theory, skills and practices to achieve social change. It has the primary goal of achieving "social good".Traditional commercial marketing aims are primarily financial, though they can have positive social affects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour.
As you start your journey to develop your management skills, and particularly your team leadership skills, it is a good idea to self-assess the current functioning of the team you lead.