Here is how to craft a press release that incorporates social interactivity. He is an experienced writer, editor and marketer who has worked with and written about Fortune companies and small businesses, focusing on social media, emerging technologies, small business success, entrepreneurship, sports business and corporate policy.
Do you have an exciting announcement to make about your company? Or perhaps you want to pitch a story to a journalist or publication?
The answer is — yes! A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations.
A media release can help you to communicate your news to a number of key journalists at the same time and can also help you get media coverage in a variety of publications. Before drafting a media release, take some time to think about the publications you will be sending it to.
Your overall goal for sending out a media release is to communicate your message directly to your target audience which means you will need to create a media list of appropriate publications.
For example, a business that is in the travel industry would most likely target travel news and publications. The most critical part of drafting a media release is to ensure it is newsworthy.
Here are some events and special occasions where a media release would be most appropriate. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.
New staff appointment Sending out a media release about a new arrival to your business is a great way to gain media exposure in target publications.
Ensure you send out the media release quickly so the announcement is still current. Commenting on current trends in your industry through a survey Conducting a survey is an excellent way to get publicity and present your business as a valuable source of information and enhance your credibility.
Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists. After getting the results, find the most interesting and newsworthy result from the survey and make this the main focus on the media release.
An award win Sending out a media release when your business wins an award is an excellent way for your target audience to see you as an industry leader. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications.
Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle. Journalists receive hundreds of media releases a day; making it important for you to try and help yours stand out.
A good release, whether written for traditional media or social media, needs to involve the reader and not be an empty puff for the company or organization it is promoting. What you are giving us here is not some incredible new insight made possible by the advent of social media, but some basic rules on how to write effective press releases. In the first of our crisis communication series, I outlined the best ways you can prepare your company for a timberdesignmag.com now, you should know who to call, where to go, and what to do if you find out about a security leak, you discover a defect with your product, or your co-founder has suddenly gone AWOL. When you are writing a media release there are a few rules you need to follow. Here is an example of a media release template, with an actually media release below. Template. MEDIA RELEASE Date. Headline The headline of a media release should summarise the key points but catchy, interesting and strong. It is designed to catch the .
Try writing a media release for yourself using our FREE media release template.Dec 11, · There are two main types of medical release forms--a release authorizing a medical practitioner to see to your medical records, and a release that authorizes care of a child or other dependent relative in the event of injury or illness that occurs away from home%(24).
Nov 25, · In today's video we walk you through the different components of an effective press release format. So let's get started! Check our main article for more res.
This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company's website address, the name of the key person to contact about the release, and an email address.
When you are writing a media release there are a few rules you need to follow.
Here is an example of a media release template, with an actually media release below. Template. MEDIA RELEASE Date. Headline The headline of a media release should summarise the key points but catchy, interesting and strong. It is designed to catch the . Once you've determined that you need to write a press release incorporating social media, if you have an understanding of traditional releases, it shouldn't be hard to grasp the essential elements.
Example of a Crisis Press Release When a few bad actors tarnish an entire industry, the industry needs to organize, hire a crisis PR firm and start fighting back. Here's an example of a crisis press release issued by an industry association.