Impact of introduction mnp on business strategies marketing essay

So in order to maintain and keep up a positive and strong personality and presence, an organisation must create social media marketing roles.

Impact of introduction mnp on business strategies marketing essay

Introduction Of Tesco And A Current Analysis Marketing Essay

In this part of the assignment, I am going to write about key principles of strategic marketing and its relationship with overall corporate strategy.

I will also try to find out how it helps an organisation to achieve its prime competitive objective over its immediate rivals.

This will cover learning outcome of section 1 and 2 and all its respective assessment criteria. According to Kotler et. Pg38'Strategic planning is the process of developing and maintaining a feasible fit between the organization's objectives, skills, and resources and it's changing marketing opportunities'.

In fact, strategy is a long term plan of an organisation in order to meet its objectives. The market is very dynamic. Different products and services are developed by different organisation in order to provide best service to the customer. Strategic marketing will try to help any organisation or companies in developing product or service according to the changes that are occurring in the market.

Customers demand and choices change more often. Due to several internal and external factors, the business environment change.

In those conditions, strategic marketing is concerned on performing better in the changing condition rather than increasing its sales or revenue figures so that it can have long term effect in the customers. Quality of products or services that is provided to the customers in tough time is the factor that helps to determine the future of the company.

Strategic marketing is focused on establishing a long-term relationship with its customer rather than selling the product for just once. Customer retention and developing a loyalty with the brand will ultimately help in boosting the revenue and profit of the organisation which ultimately makes the shareholders and other stakeholders happy.

Impact of introduction mnp on business strategies marketing essay

Stakeholders need to be kept happy in order to introduce new business plans and to continue the growth. They often coincide with each other as major focus of marketing includes the strategic planning aspects of developing, pricing and distribution of product.

However, corporate strategy is more concerned with profitability initiatives rather than the product or service development. In general, corporate strategy defines the overall mission of the company.

Free Essays on Impacts of Social Media Marketing

It guides a particular direction for the company in which it should be guided. Corporate strategies are generally made at the strategic level of the company. As discussed earlier, corporate strategy is focused more on profitability. It includes creating structure for the organization, reducing the debt and gearing ratio of the organisation and improving the balance sheet of the company.

Similarly, corporate strategy deals with diversifying the product line, merger or major takeovers, introducing new technology in the company, diversifying the business, reduction of overhead cost and production cost and increase in the overall profit margin of the company.

However, marketing strategies involves in making plans of making or selling a product. Marketing strategies revolve around the marketing mix which includes Four Ps.

The four Ps of marketing mix are product, price, place and promotion.

Impact of introduction mnp on business strategies marketing essay

Considering the marketing mix marketing strategies of the company involves in creating a product which has unique selling benefit. The product is targeted in a particular geography for a particular group of people.Technology helps business to gain competitive advantage, and is a major driver of globalization.

While designing the business strategies firms must consider if use of technology will allow the firm to manufacture products and services at a lower cost. Firms can select new modes of distributions with the help of technology. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers.

The main objective of this research work is to examine the impact of marketing strategies on business performance with special reference to the selected small and medium enterprises (SMEs) in Oluyole local.

Empirically assessing the impact of MNP across the European Union, Grzybowski () concludes that the introduction of mobile number portability has a negative impact on prices although liberalization of telecom has a positive impact on the demand for .

Mobile Number Portability (MNP): strategies for operators and regulators Alastair Brydon and Mark Heath with Windsor Holden Edited by Sarah Peake. Introduction According to Harold Schroeder, relationship building in business is a very crucial ingredient for the success of business, maybe a critical success factor.

So in order to maintain and keep up a positive and strong personality and presence, an organisation must create social media marketing roles.

How Global Factors Influence Business Strategy - Free Business Essay - Essay UK